Fintech Fintech, short for financial technology, refers to app-based and other digital companies that offer payments, investing, or banking-style services. In the United States, these apps made it easier to send money and invest, often with low or no account minimums. Money sitting in a fintech app is not automatically FDIC-insured the way a bank Read More…

Exclusive Agreement An exclusive agreement is a contract that limits who a supplier or retailer can deal with. It might stop a parts supplier from selling to competitors, or stop a retailer from stocking rival brands. Companies use exclusivity to raise barriers to entry and make it harder for rivals to compete. That is a Read More…

Employment Insurance (EI) Employment Insurance (EI) is a federal program funded by payroll premiums. While you work, it is a required deduction on your pay stub. If you lose your job, those contributions can qualify you for temporary benefits. Your employer sends a Record of Employment so the government can decide if you qualify. In Read More…

Dual Enrollment Dual enrollment is a pathway in which a high-school student earns college or university credit while still in high school. Those credits can shorten later study and show a career interest on a resume. The student is enrolled in both at once, so the same courses usually count toward high school graduation and Read More…

Product Launch Tests Desirability, feasibility, and viability are three tests a business should pass before it launches a product. Desirability asks whether customers want it: the product solves a real problem (problem-solution fit). Feasibility asks whether the company can actually build and deliver it, including suppliers, storage, and shipping. Viability asks whether it can make Read More…

Cost Leadership Cost leadership is a competitive strategy of winning customers by keeping prices lower than rivals. It usually depends on mass production, high volume, and supply chains built to cut per-unit cost. It is different from competing on uniqueness or custom work. To hold that low price, the company usually makes thousands of the Read More…

Component Part A component part is a finished item for one company that becomes an input in another company’s product. The chip in your laptop is a finished good for the chip maker and a component for the computer brand. When AI companies, car plants, and phone makers all need the same chips, that part Read More…

Commitment (Consistency) Commitment, also called consistency, is a persuasion principle: people want later choices to match what they have already said or claimed to be. Once you call yourself a fan of a team, idol, or creator, later asks feel like tests of that identity: merch, limited drops, “real fans do this.” A parasocial bond Read More…

Collective Bargaining Collective Bargaining is the process in which a union negotiates pay, benefits, schedules, and other job terms with an employer for a group of workers, instead of each person bargaining alone. If talks succeed, the result is a Collective Bargaining Agreement (CBA), a binding contract that covers the group. If the CBA conflicts Read More…

Cognitive Dissonance Cognitive dissonance is the discomfort people feel when their actions do not match what they have already said or done. Marketers use small, voluntary, public commitments because backing out later creates that discomfort. A shopper who says “yes” to a short quiz or a free trial is then more likely to say yes Read More…

Canada Pension Plan (CPP) The Canada Pension Plan (CPP) is a mandatory public pension funded by payroll deductions. Your employer withholds it from each paycheque as a statutory deduction, listed with income tax and EI, to help fund retirement, disability, and survivor benefits. If you work in Quebec, the same kind of deduction is called Read More…

Chartered Bank A chartered bank is a government-licensed bank that takes deposits and makes loans. In Canada it is a Bank Act category, not a nickname. The Big Six (BMO, CIBC, TD, Scotiabank, RBC, and National Bank) are the main examples and hold most banking assets. Credit unions and caisses populaires are member-owned and separate. Read More…

Canada Student Grants and Loans Canada Student Grants and Canada Student Loans are federal student aid. You apply through your province or territory of residence, not a separate federal form. Quebec, the Northwest Territories, and Nunavut use their own systems instead. Grants do not have to be repaid. Loans do, but since 2023 Canada Student Read More…

Canada Revenue Agency (CRA) The Canada Revenue Agency (CRA) is Canada’s federal tax agency. You file your federal return with it, and many refunds and benefits are paid through your CRA account. Quebec residents still file federally with the CRA, plus a provincial return with Revenu Québec. In the United States the counterpart is the Read More…

Canada Mortgage and Housing Corporation (CMHC) The Canada Mortgage and Housing Corporation (CMHC) is a federal Crown corporation that, among other roles, provides mortgage default insurance. If you borrow more than 80% of a home’s value, federal rules require this insurance from CMHC or a private insurer. The insurance protects the lender if you default; Read More…

Canada Deposit Insurance Corporation (CDIC) The Canada Deposit Insurance Corporation (CDIC) is the federal agency that insures eligible deposits if a member bank fails. Coverage is automatic, up to $100,000 for each eligible category of account at that institution. It covers deposits such as chequing, savings, and GICs. It does not cover stocks, funds, or Read More…

Bursary A bursary is student aid you do not have to repay, given mainly because of financial need. Schools and governments both award them. It is not a loan, which you pay back, and it is usually not a scholarship, which is based on marks or talent. In the United States the same idea is Read More…

Big Five Personality Traits The Big Five personality traits are five spectrums psychologists use to describe personality: conscientiousness, extraversion/introversion, agreeableness, openness to experience, and neuroticism. Most people fall somewhere between the extremes of each trait. The model does not tell you which job to pick. It helps you predict where you will feel energized, drained, Read More…

Basic Personal Amount The Basic Personal Amount is the federal income threshold below which you owe no federal tax on employment income in Canada. It is a tax credit, not a cash payment. If your income is under this amount, you may still have other deductions such as CPP and EI, but you do not Read More…

Bank of Canada (BOC) The Bank of Canada (BOC) is Canada’s central bank. It is not a chartered bank where you open a chequing account. It supplies cash when banks need it and helps guide interest rates across the economy. Those rates affect mortgages, student loans, and the cost of borrowing for households and businesses. Read More…

Auto-Deposit and Direct Deposit Auto-deposit and direct deposit both put money in your account without a paper cheque, but they are not the same. Direct deposit is how an employer or the government pays you on a schedule, using your institution, transit, and account numbers. Auto-deposit is an Interac e-Transfer setting: if you have it Read More…

Authority Authority is a persuasion principle: people tend to follow someone who looks like a credible expert when a decision feels risky or unclear. In marketing, it shows up as titles (Dr., CEO), uniforms, certifications, seals, and endorsements tied to the product. The cue is the appearance of expertise, which may or may not match Read More…

At-Will Employment At-will employment is a U.S. rule under which an employer can usually fire a worker, or a worker can quit, at any time for any legal reason, without advance notice. It is common in private non-union jobs. Union contracts often replace it with just cause, which requires a valid reason and a fair Read More…

Assessed Financial Need Assessed financial need is the gap a student-aid program calculates between what your education costs and what you and your family are expected to contribute. Federal aid in most of Canada is meant to cover up to 60% of that amount; your province or territory is expected to cover the rest. Need Read More…

Artisan Production Artisan production is a way of making goods that relies on skilled labour, small batches, and close attention to detail. A custom furniture shop that builds one table to a client’s measurements is an example. It is the opposite of mass production, which uses assembly lines to make large volumes of standardized products Read More…

Applicant Tracking System (ATS) An applicant tracking system (ATS) is software employers use to collect and screen job applications before a person reads them. It scans resumes for keywords from the job posting. If those terms are missing, a qualified candidate may never reach a recruiter. That is why matching your resume language to the Read More…

Annual Percentage Rate (APR) Annual percentage rate (APR) is the yearly cost of a loan expressed as a single percentage. It is designed so you can compare offers more fairly than by looking at a simple interest rate alone. In Canada, the criminal interest-rate cap is measured in APR. Related Lessons

Alternative financial services Alternative financial services are high-cost, non-bank products people use when they need cash quickly, including payday loans, instalment loans, pawn loans, title loans, and rent-to-own contracts. They can look convenient, but fees and interest are usually much higher than at a bank or credit union. They are not a substitute for a Read More…

Aide financière aux études (AFE) Aide financière aux études (AFE) is Quebec’s student-aid program. If you live in Quebec, you apply to AFE rather than the Canada Student Grants and Loans program. Aid can include repayable loans and non-repayable bursaries. During full-time study, the Quebec government pays the interest on an AFE loan while you Read More…

Active Listening Active listening is a workplace communication skill: you hear the other person fully, ask clarifying questions, and repeat back what you understood before you reply. It is the opposite of “listening to reply,” where you rehearse your answer while the other person is still talking. The goal is accuracy, not waiting for your Read More…

A/B testing A/B testing is a live experiment that randomly shows people version A or version B of a page, price, or message, then compares which one gets more of a desired action, such as a sign-up or sale. It is a primary-research method. Unlike a survey or interview, it measures what people actually do, Read More…

RIASEC Model John Holland’s framework that groups people and workplaces into six types; Realistic, Investigative, Artistic, Social, Enterprising, and Conventional. The idea is that a closer personality-workplace fit usually means people stay longer and perform better. Click Here for our lesson on Career Development and Pathway Planning

Yield The amount a bond pays out in interest every year. Click Here for our lesson on Bonds

Working Class A socioeconomic group characterized by filling most working roles in a society but having very little total wealth or power.

Whole Life Insurance Whole life insurance is a type of permanent life insurance. It lasts for your entire life as long as you pay the premiums, with level premiums and a guaranteed death benefit. It also builds cash value, a savings amount that grows over time and that you may be able to use while Read More…

Wealth Management The act of a business to help a person or family to manage their wealth in such a way that it is properly invested to grow over time.

Wealth The total net worth of a person, including intangible assets.

Warren Buffet One of the world’s richest men and most famous investor, and proponent of the Buy and Hold investing strategy.

Warranty A warranty is a guarantee of work or product reliability from a seller or manufacturer to a buyer, offered to increase confidence in the product. An explicit warranty is a promise the seller stated, in writing or out loud, such as free repair for a year. An implied warranty is a promise the law Read More…

Wants The endless goods or services that a person wants, but not needs, to have. Managing “wants” against income and savings is a central conflict of personal finance.

Wall Street A street in downtown New York City that is home to the New York Stock Exchange. Click Here for our lesson on Wall Street

Wage Garnishment The act of a creditor gaining the right to a portion of a person’s paycheck to pay back a previous debt before it is ever paid to the employee itself. This is frequently a consequence of structured bankruptcy procedures or lawsuits.

W-2 A document provided by employers to employees of companies in the United States detailing the total income paid during the previous tax year, including the amount that was withheld by the company and paid to the government as taxes. This is usually the starting point to filing a tax return.

VRIO Framework A strategic thinking exercise that examines if a company or product is Valuable, Rare, Imitatable, and Organized. If the company or product answers “no” to any of these questions, it is not likely going to be able to maintain a strong competitive advantage over competition.

Voting Rights The right of common stock holders of publicly traded companies to vote on key issues facing the company. The most common type of vote is whether to approve a merger or acquisition of another company, or to elect the Board of Directors.

Volume The total number of shares of a security that have traded during the current (or last, if the markets are closed) trading day.

Volatility ETF A type of ETF that gains value as some underlying index’s price becomes more volatile. Investors buy volatility ETFs during periods of great uncertainty when stock prices experience a lot of up and down movement. Related Lessons

Volatility A measurement of how much an investment or portfolio’s price moves up and down over a given period of time. Click Here for the Investing101 lesson on Volatility

Vision Insurance A type of insurance that covers the cost of eye exams, glasses, contact lenses, and corrective vision surgery.

Vertical Management A type of management structure characterized by several layers of management between front-line employees and top decision makers. Vertical management is characterized by clear divisions of business units, with low levels of autonomy for front-line workers and low-level managers.

Variable Interest A type of interest rate applied to loan that changes over time in line with some external index. Variable interest rate loans are typically offered at an interest rate below a fixed interest rate, but the interest rate may increase over time. Click Here for our lesson on Mortgages

Variable Expenses A variable expense is a cost that changes from one month to the next, so it is harder to predict when you plan your spending. Groceries often change with what you buy and how many people you are feeding. Gas changes with how much you drive. Gift shopping can be high in one Read More…

Value Investing An investing strategy based on finding companies that appear to be priced lower than their competitors, based primarily on metrics like PE ratios or another fundamental metric.

Use Tax A type of tax that is applied by using a particular public good or service. A toll on a highway is a type of use tax. Related Lessons

Upper Class A socioeconomic group characterized by controlling the majority of wealth and power in a country or economic system. It may be legally enforced (like a nobility class) or arise economically.

Unsystemic Risk A type of risk that does not risk being catastrophic to a system as a whole, but instead may be a risk to a specific process or business unit. Unsystemic risks are typically easier and cheaper to address.

Unsought Goods A marketing term that refers to items that a customer considers buying that they did not even realize they wanted. This can refer to things like candy bars at the check-out line of a store, or add-on purchases.

Unskilled Labor A type of worker who does not have specialized skills. Unskilled labor is characterized as easy to replace with minimal training if a worker leaves their position.

Unsecured Loan A type of loan that is issued without any underlying collateral. Unsecured loans typically have higher interest rates than secured loans. One example would be a credit card. Related Lessons

Unrealized Losses The value decrease from an investment from when it was purchased until today, but the stock is not yet sold. Unrealized losses are not recorded as losses by a business or taxed.

University A post-secondary educational institution that offers not just specialized degrees in a variety of fields, but also more advanced degrees (Master and Ph. D level) and extensive research facilities.

Unit Of Account One of the major concepts of money that says that a certain amount of money should be consistent over time. For example, $1 is always $1 – you would not go into the store tomorrow and they would tell you that your dollar from yesterday is worth only $0.50 today. While the Read More…

Unit Investment Trust A type of closed-ended fund that has a specific set of securities, but with a specific lifespan. At the end of the life of the Unit Investment Trust, the investors can redeem their shares for the holdings of the trust, or the holdings are sold off and the investors receive cash payments Read More…

Unemployment Rate The rate of number of people who are currently unemployed divided by the total number of people in the labor force (people who either have jobs or are looking for jobs). Related Lessons

Unemployment Insurance A type of government program that protects against short periods of unemployment. Unemployment insurance is a payroll tax charged to employers and can be collected by people if they lose their job through a layoff or firing. If an employee quits, they are not eligible for unemployment insurance benefits. Related Lessons

Underlying Security The investment instrument that a derivative product’s value is based on. For example, the underlying security of an options contract would be the stock this option was written for. Click Here for the Investing101 Chapter on an Introduction to Options (30 min)

Underemployment An economic concept where a skilled person can only find employment in jobs that do not utilize their skills, and so their actual income is considerably lower than what they theoretically could earn with the skills they possess. An example of this would be a doctor working as a taxi driver – while she Read More…

Uncollectable Accounts Accounts that exist on a company’s balance sheet as an account receivable that the company acknowledges will never be collected, usually due to the person who owes the money having been declared bankrupt. Uncollectable accounts are typically written off the balance sheet at the end of the period.

Ultimate Consumers Ultimate Consumers are the final consumers in the chain of a resource life. An example would be potash mined as fertilizer – it is first mined by a mining company, then sold to fertilizer companies, then sold to farmers, who use it on their crops, who sell their crops to grocery store chains, Read More…

Trust Fund A type of entity that exists and can hold assets but acts as a fiduciary agent for some other beneficiary. An example of a trust is a Real Estate Investment Trust, which uses the funds provided by its investors only to invest in real estate to provide a return for its investors. Trusts Read More…

Trial Balance A first attempt of an accountant to prepare financial statements for a company. The trial balance is used to ensure all credit and debits are equal before any adjusting entries are made to prepare the finalized financial statements.

Trend Lines Lines on a chart that “smooth out” variations by using a moving average of a subset of the data points. Trend lines allow an analyst to see longer-term trends without being distracted by short-term changes. Related Lessons

Treasury Stock Stock that has been re-purchased by the company that issued it. Companies hold treasury stock until the stock’s price increases, then re-sells it on the open market.

Treasury Bond A bond issued by the federal government to fund government activities. The largest holder of treasuries is the Social Security Administration, which uses the interest payments on treasury bonds to fund the system. Click Here for our lesson on Bonds

Transunion One of the three major credit rating agencies that issues consumer credit reports.

Trailing Stop Order A type of order for a stock or other security that specifies that the “stop price” of the order moves to match the peak of the stock as the price changes. Click Here for our tutorial video on Order Types

Trade-In The act of taking one asset and using its value towards the down payment of another. This is most commonly used when purchasing a car – a person’s existing car can be “traded in” towards the down payment on the new car.

Trade Validation An action as part of an electronic trading system for investments that validates the trade the user did indeed enter the details of the trade about to be processed and will be properly sent to the market for execution.

Trade Surplus A concept from international trade where one country exports more goods or services from another country than it imports in return.

Trade School A type of post-secondary education that seeks to train students in a particular skill. Trade Schools often focus on specific technical skills, like construction, plumbing, or automotive repair.

Trade Reporting A reporting requirement that orders that are executed on a stock exchange by major investment banks (“market makers”) must be reported within 90 seconds of order execution to prevent asymmetric information.

Trade Fulfillment The act of an order that was placed from an investor being executed on the open market, and the shares of stock (or cash in exchange for stock) is transferred back to that investor’s account.

Trade Deficit A concept from international trade where one country may import more goods or services from another country than it exports in return.

Trade Capture The process where a brokerage registers that an investor has placed an order on their front-end system. After trade capture, the order is passed to back-end systems and onto the stock exchange itself for order execution.

Trade Barrier An artificial restriction on trade between two or more countries. This can be an absolute barrier (some good or service may not ever be traded with some country), or simply a high tax placed on the import.

Total Surplus An economic concept combining the Producer’s Surplus and the Consumer’s Surplus to find the total economic benefit of a particular allocation coming from a specific price and quantity.

Tort A “penalty” in the legal sense. For insurance purposes, a “tort” state is one where every accident must establish some level of fault between the people involved, with insurance companies only paying out relative to how “at fault” their insured customer was in the accident.

Tit-For-Tat A concept originating in game theory where a player always repeats back whatever was done to them in the previous turn. This was made most famous in an experiment of the “Prisoner’s Dilemma” game, where the Tit-for-Tat strategy had the highest total reward of thousands of different strategies tested in simulations pitting them with Read More…

Tips Extra payment made to workers in the service industry in appreciation of their individual efforts. Tipping is customary in the United States (and wages of many service workers is low because tipping is expected) but is not in many other countries (where worker wages are higher to compensate).

Time Value of Money The financial concept that time is worth some amount of money. While this also applies to personal finance (such as paying a cleaner to clean your home to save yourself a few hours), it is stronger in higher-level finance and is based on liquidity. If there is a restriction that prevents Read More…

Time Decay The amount of an option’s value that is lost the closer the current date moves to the option’s expiration date. The Time Decay refers to the lost value because someone who would be buying this option has less time for it to generate a potential profit. Click Here for the Investing101 Chapter on Read More…

Ticker Symbol A short code used on a stock exchange to refer to a company’s stock. In the United States, ticker symbols are between 1 and 5 letters long. They are called “Ticker Symbols” because the short form made it faster to transfer information about many stocks quickly using a ticker tape connected to a Read More…

Theft The act of taking something that belongs to someone else. This can be stealing a good or taking and using someone else’s intellectual property without permission.

Terminal Value A calculation used to give some value to a business or asset beyond the scope of the current analysis. For example, if I have a business that I know is growing at 10% per year, I might try to estimate the value of this business over the next 10 years. The Terminal Value Read More…

Term Life Insurance Term life insurance covers you for a set number of years, such as 10 or 20, and pays a death benefit only if you die during that term. When the term ends, the coverage expires. It is usually the least expensive type of life insurance. Whole life lasts for life and costs Read More…

Term The length of a loan or contract. This may be expressed in years, months, weeks, or days. Related Lessons

Ten-Bagger A term used to refer to a stock that increases its price by over 10x.

Technology An economic term to refer to the machinery and other capital used by labor to produce some output. Increases in technology increases the output produced by a given hour of labor – improving total efficiency.

Technical Analysis A type of investment research that focuses on analyzing the movements in a stock’s price to find patterns, typically over a very short period of time (minutes to days). Technical analysts attempt to “buy low” and “sell high” on very small up and down movements of a stock’s price.

Taxable Income Income that is earned and can be taxed. Taxable income is found by taking a person’s net income for the year and subtracting any tax deductions the person qualifies for. Click Here for our lesson on Income Tax Filing and the Form 1040