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Working With Segments and Target Markets - Have you ever wondered how big and small companies gather their customer base? With all the people in the world, how do companies select who to market to? Larger companies use mass marketing to market their products, while smaller companies use market segmentation. What is Market Segmentation? Market segmentation is the process of dividing a market of potential customers into groups (segments) based on different characteristics. Because of the different strategies that are used for … Continue reading Working With Segments and Target Markets
Preparing for Spending Shocks - “Spending Shocks” are large, irregular expenses. According to CBS, more than 60% of Americans cannot absorb a $500 spending shock: spending shocks are the #1 reasons why budgets end up abandoned, and being prepared for … Continue reading Preparing for Spending Shocks
Receipts – Keeping and Tossing - When you are getting your financial records organized, it is important to keep track of your spending, and with your spending comes receipts. If you think about a typical shopping trip, it is easy to … Continue reading Receipts – Keeping and Tossing
Planning Long-Term Purchases - When you are evaluating how to spend your money, most people make a fairly simple comparison – if the benefit you think you will get from the purchase is bigger than the cost, then most … Continue reading Planning Long-Term Purchases