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Classification of Products and Services - Clearly no two products are exactly alike and therefore each merits a unique marketing strategy. However, certain products carry similar characteristics in terms of price level, similarity between competing brands, and the way consumers approach them in the buying process. It is often useful to group these similar products into categories in order to help set up marketing strategies for each segment. This process is known as product classification. Within the category of consumer products,… Read More...
Personal Finance
Bankruptcy - If you are severely behind on your bills and all other debt management plans have failed, the last option available is declaring Bankruptcy. What is Bankruptcy? Bankruptcy is a type of forced debt settlement, and… Read More...
Preparing for Spending Shocks - “Spending Shocks” are large, irregular expenses. According to CBS, more than 60% of Americans cannot absorb a $500 spending shock: spending shocks are the #1 reasons why budgets end up abandoned, and being prepared for… Read More...
Credit – Using Borrowed Money - What Is Credit? "Credit" is when you have the ability to use borrowed money. This can come in many different forms, from credit cards to mortgages. There is a wide range of ways to use… Read More...Short Term Financing - Short Term Financing “Short Term” financing means taking out a loan to make a purchase, usually with the loan term at less than a year. There are many different types of short-term financing, the most… Read More...
