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Classification of Products and Services - Clearly no two products are exactly alike and therefore each merits a unique marketing strategy. However, certain products carry similar characteristics in terms of price level, similarity between competing brands, and the way consumers approach them in the buying process. It is often useful to group these similar products into categories in order to help set up marketing strategies for each segment. This process is known as product classification. Within the category of consumer products,… Read More...Business
Personal Finance
Preparing for Spending Shocks - “Spending Shocks” are large, irregular expenses. According to CBS, more than 60% of Americans cannot absorb a $500 spending shock: spending shocks are the #1 reasons why budgets end up abandoned, and being prepared for… Read More...
Money – Types of Stored Value - Definition When we think of money, stored value means anything that isn't cash, but you can still use to transfer value - checks, debit cards, gift cards, and forms like that. These are used to transport some… Read More...
Mortgages - Your home will probably be the biggest purchase you make in your lifetime. Buying a home not only saves money on rent, but is a serious asset that can appreciate over time. Since homes are… Read More...
IRS Audits - Once you file your income taxes, the IRS will review all the forms you submit, and either issue your return or refund, usually with very little turnaround time. However, occasionally the IRS will ask you… Read More...