Plan de Marketing: Propósito, Elementos y Diseño El marketing es fundamental para el éxito de cualquier organización. Sin embargo, el éxito del marketing no está tan extendido, en gran parte debido a la falta de una estrategia y un plan de marketing. Para garantizar el éxito del marketing en una organización, las empresas necesitan diseñar Read More…
Personal selling is when businesses use people to “sell” the product to a customer face-to-face. These sales people promote the product with every aspect of themselves, including their appearance, attitude and special knowledge of the product.
Planificación y evaluación de la publicidad empresarial Planificar la publicidad de cualquier negocio no es algo que deba tomarse a la ligera. Al fin y al cabo, la publicidad es el método mediante el cual una empresa difunde su mensaje al mundo. La forma y la calidad con la que una empresa anuncia sus productos Read More…
Estrategias de Precios Uno de los aspectos más cruciales del desarrollo de una estrategia de marketing es determinar el enfoque de precios. Una empresa puede tener un producto excelente y una campaña de promoción fantástica, pero aun así podría fracasar si el precio no es el adecuado para los clientes. Por un lado, los precios Read More…
The four stages included in the product life cycle are introduction, growth, maturity, and decline. This cycle is extremely important for managers to monitor in order to plan an effective strategy for their business.
Clasificación de Productos Claramente, no hay dos productos exactamente iguales y, por lo tanto, cada uno amerita una estrategia de marketing única. Sin embargo, ciertos productos comparten características similares en cuanto a precio, similitudes entre marcas competidoras y la forma en que los consumidores los abordan durante el proceso de compra. A menudo resulta útil Read More…
Cuestiones éticas en el marketing La ética es un código de valores y principios que rigen las acciones de una persona respecto a lo correcto y lo incorrecto. Determinan nuestro comportamiento ante un dilema moral. La moral es subjetiva, ya que varía de persona a persona según su punto de vista y los estándares éticos Read More…
Segmentación y Mercados Objetivo ¿Alguna vez te has preguntado cómo las empresas, grandes y pequeñas, captan su cartera de clientes? Con tanta gente en el mundo, ¿cómo eligen las empresas a quién dirigirse? Las empresas más grandes utilizan el marketing masivo para promocionar sus productos, mientras que las más pequeñas utilizan la segmentación de mercado. Read More…
Comportamiento del consumidor Los consumidores desempeñan un papel fundamental en el mercado. Son quienes compran los productos e influyen en gran medida en los tipos de productos que se producen (demanda). Aquí es donde entra en juego el concepto de comportamiento del consumidor: qué impulsa las decisiones de compra de los clientes y cómo utilizan Read More…
Fundamentos de Marketing El marketing es un término que se utiliza a menudo como un término general para una amplia variedad de funciones dentro de las organizaciones, desde la gestión de redes sociales hasta las ventas internas, pasando por cualquier área intermedia. Marketing y propuesta de valor Lo cierto es que una estrategia de marketing Read More…
Build Your First Marketing Plan Marketing is a cornerstone in the success of any organization. However, successful marketing is not as wide spread in large part due to the lack of a marketing strategy and marketing plan. To ensure marketing is successful for an organization, companies need to compose long-term marketing strategies promoting their goals Read More…
Personal selling is when businesses use people to “sell” the product to a customer face-to-face. These sales people promote the product with every aspect of themselves, including their appearance, attitude and special knowledge of the product.
Make The Most of Your Marketing Dollars Planning advertising for any business is nothing to be taken lightly. Advertising, after all, is the method by which a business gets its message out to the world. How, and how well, a business advertises its products or services can, and does, make the difference between business success Read More…
Pricing Strategies One of the most crucial aspects of developing a marketing strategy is determining an approach to pricing. A company could have a great product and a fantastic promotion campaign, but could still fail if the price isn’t right for customers. On one hand, high prices could repel value-seeking consumers and could result in Read More…
The four stages included in the product life cycle are introduction, growth, maturity, and decline. This cycle is extremely important for managers to monitor in order to plan an effective strategy for their business.
Why You Buy What You Buy Clearly no two products are exactly alike and therefore each merits a unique marketing strategy. However, certain products carry similar characteristics in terms of price level, similarity between competing brands, and the way consumers approach them in the buying process. It is often useful to group these similar products Read More…
Ethical Issues in Marketing Ethics are a code of values and principles that govern the actions of a person regarding what is right versus what is wrong. They determine our behavior when faced with a moral dilemma. Morals are subjective, in that they vary from person to person depending on their point of view, and Read More…
Segmentation and Target Markets Have you ever wondered how big and small companies gather their customer base? With all the people in the world, how do companies select who to market to? Larger companies use mass marketing to market their products, while smaller companies use market segmentation. What is Market Segmentation? Market segmentation is the Read More…
Do You Know Why You Buy What You Do? Consumers play an integral part in the marketplace. They are the ones who purchase the products, and largely inform the kinds of products that are produced (demanded). This is where the concept of consumer behavior comes in: what drives customers’ purchasing decisions, and how do they Read More…
Marketing Fundamentals Marketing is a word often thrown around as an umbrella term for a wide variety of functions within organizations, ranging from the running of social media accounts to inside sales, and anything in between. Marketing and Value Proposition The truth of the matter is that a successful marketing strategy is deeply rooted in Read More…