Author: Paola Tapia

About Paola Tapia

Paola is a proud graduate of the University of Georgia with a Bachelor's of Business Administration in Finance from the Terry College of Business. She currently enjoys work as part of the Finance Team at a technology firm in Atlanta, Georgia. In her spare time, Paola enjoys reading and writing about finance, economics, and technology. She is also an avid fan of various genres of music, and can be found at live shows and performances on most weekends, when not traveling.

Marketing Fundamentals

Marketing is a word often thrown around as an umbrella term for a wide variety of functions within organizations, ranging from the running of social media accounts to inside sales, and anything in between. Marketing and Value Proposition The truth of the matter is that a successful marketing strategy is deeply rooted in a firm’s ability to build positive relationships with consumers by consistently providing … Continue reading Marketing Fundamentals »