Author: Jose Cacho

About Jose Cacho

Jose is a Filipinx, Commerce student, CPA candidate, who works for an exchange company in Toronto

Consumer Behavior

Consumers play an integral part in the marketplace. They are the ones who purchase the products, and largely inform the kinds of products that are produced (demanded).  This is where the concept of consumer behavior comes in: what drives customers’ purchasing decisions, and how do they use the products and services that they buy.  It is important to look at how a consumer behaves by … Continue reading Consumer Behavior »