Market Segmentation
Segmentation is the marketing step of dividing potential customers into groups that share traits, such as demographics or psychographics. A target segment starts as a hypothesis until research shows those people actually want the product. Segmentation narrows the field; market research tests the choice. Without that test, a segment is only a guess.
Common types of market segmentation include geographic (different strategies for different countries or cities) and age (different approaches for different age groups of potential customers).
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