Author: Shane Legatzke

About Shane Legatzke

Shane is a finance and accounting student at Truman State University. He has been investing in stocks since the age of twelve using earnings from carrying newspapers and other odd jobs, and today applies a fundamental, value-driven approach inspired by investors like Warren Buffett and Benjamin Graham. For more info, check him out on Linkedin:

Classification of Products and Services


Clearly no two products are exactly alike and therefore each merits a unique marketing strategy. However, certain products carry similar characteristics in terms of price level, similarity between competing brands, and the way consumers approach them in the buying process. It is often useful to group these similar products into categories in order to help set up marketing strategies for each segment. This process is … Continue reading Classification of Products and Services »

Pricing Strategies

competative pricing

One of the most crucial aspects of developing a marketing strategy is determining an approach to pricing. A company could have a great product and a fantastic promotion campaign, but could still fail if the price isn’t right for customers. On one hand, high prices could repel value-seeking consumers and could result in poor sales and low profits. However, prices that are too low could … Continue reading Pricing Strategies »

The Product Life Cycle


Humans and animals have standard life cycles—a series of stages of living that each passes through before death. For people, these phases could include infancy, childhood, adolescence, adulthood, and retirement. Products also move through a series of phases throughout the duration of their lives called the “product life cycle”. The four stages included in the product life cycle are introduction, growth, maturity, and decline. This … Continue reading The Product Life Cycle »

Accounting for Liabilities

Every firm needs capital to purchase assets like inventory, land, and equipment. They also need cash to help manage expenses such as paying employees. How do companies raise the money they need to run their businesses? The answer is through a mix of liabilities (borrowing money) and equity (selling shares of ownership of the company). Liabilities and equity make up the right-hand side of the … Continue reading Accounting for Liabilities »

Financial Analysis – A “Check-up” for a Business

Every year or two, most of us go to the doctor’s office to receive a check-up on the state of our physical health. The doctor typically checks several measurements (height, weight, blood pressure, etc.) in order to gauge how our health has progressed over the past year. They can then use their results to determine if there is any immediate threat to our well-being or … Continue reading Financial Analysis – A “Check-up” for a Business »