Have you ever wondered how big and small companies gather their customer base? With all the people in the world, how do companies select who to market to? Larger companies use mass marketing to market their products, while smaller companies use market segmentation. What is Market Segmentation? Market segmentation is the process of dividing a Read More…
The Human Resources department at a business is in charge of everything from hiring and firing employees, organizing and implementing training programs, resolving internal conflicts, determining the pay scales, and everything in between. Human Resources Role The Human Resources department is concerned with the specific employees of the company, rather than sales, marketing, or product Read More…
When holding a job, there are usually certain people that have specific “titles” that describe the work that they do. With those titles, comes the chain of command, which can be looked at as a flow chart: The CEO –> who oversees Management –> who oversees Associates. These managers organize and coordinate the activities of Read More…
Most the taxes paid are through paychecks, so a large part of payroll accounting is properly accounting for all taxes. Most people are familiar with their annual personal tax return, but payroll tax filing works a bit differently. Payroll is run weekly, bi-weekly, monthly, or even semi-monthly, so for each pay cycle, taxes need to Read More…
More students than ever are interested in a career in accounting. So, where do you begin? What do you need in order to become a successful accountant? How can you market yourself in the accounting world to stand out among employers? This is a broad overview of what you can do now, and what it Read More…